Japan's Kirin Holdings Leverages Generative AI to Create New Beverages
Japan's Kirin Holdings is accelerating new product concepts by recruiting binary intelligence. They are using generative AI to develop the 'Kirin Hyoketsu' beverage series, focusing on the ready-to-drink market. AI speeds up product development and shortens cycles by utilizing customer interview results. Generative AI considers survey findings to provide insights for new product design, aiming to improve development efficiency.
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